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What’s your secret sauce?

What’s your secret sauce?

When we sit down to meet with a new client for the first time strategizing a booth design, we often ask in so many words, “So what’s your secret sauce?” What makes you special? Why do people really buy from you and not your competitors? Why do I want to partner with...
Textures in Exhibit Design

Textures in Exhibit Design

The goal of any good exhibit design is to make your exhibit NOTICEABLE and IMPACTFUL. There are many ways to do this – with strong themes, backlighting, powerful & bold graphics, etc. One way of creating this is through TEXTURE. There are many new materials that...