AVA by Novalis


  • Size: 20’ x 20’ Island
  • Show: NeoCon East 2016
  • Show Date: November 2016

Displaying your product in an engaging way can be one of the most challenging tasks in exhibit design. You want customers to be able to interact with the product, while still presenting it in a way that elevates it artistically. We always use the “Jewelry Store” approach when it comes to product. If it’s treated as precious, it’ll look precious. It’s all in the presentation. It’s great when we have the opportunity to partner with a client who shares our design philosophy surround the displaying of product. We found such a kindred spirit in Novalis, an innovator in flooring design. For their exhibit, we were able to display their flooring in several unconventional ways. One of the simpler, but most dynamic examples is the stripe of flooring, that transitions from the floor to the wall of the exhibit. This allowed the customer to experience the flooring both as it would be installed in an environment as well as giving them an opportunity to examine the texture and details of the product at eye-level. This stripe mirrors the “L” shape of the front tower and canopy combination, creating a cohesive design that uses the product as a design element to strengthen the overall visual flow of the exhibit.

In the front corner of the exhibit, we created a rotating, lit tiled cube. This piece is more evocative of a sculpture than a typical product display, thereby elevating the product’s image. The cube was 3’ wide and rotated, giving it a level of interactivity. Similarly, the other side of the exhibit featured sixteen individual product cubes that spin around four support poles. This created a collage of product and color that still allowed for visibility through the exhibit. The individual cube faces are removable, allowing Novalis to swap them in and out every show.

By incorporating the product into the design process, you achieve a symbiotic relationship between form and function, where the artistry of the exhibit and the beauty of the product support each other. Imagine what Grapevine can do for you…