When preparing for a trade show, correct graphic file submission is key to ensuring everything comes together smoothly and on time. In the trade show industry, sending the right files in the right format can make all the difference in the production process. The most common issues seen are low-resolution files and incorrect file types. These issues can lead to delays or poor-quality prints that won’t look great at size.
Using the correct file format is crucial
- Vector files (PDF, AI, EPS, SVG) are essential because they can be scaled up to any size without losing quality.
- Raster files like JPGs or PNGs usually won’t work for large prints unless they are high enough resolution. Otherwise they can end up pixelated or blurry. Make sure all files you send are high resolution. Ideally 100-120 DPI at full size. This will ensure crisp, professional results.
Organization is just as important as the file formats you use
Here at Grapevine Visual Concepts, all design work is done with templates that are specifically created for your booth. It’s essential to retain the file names in the templates. Follow them exactly to maintain consistency across your designs. When you open these templates in Adobe Illustrator, you’ll see clearly labeled layer names and instructions that are made for their intended use. This is crucial for ensuring everything is placed correctly and printed at the right scale. This makes the process much more efficient.
When it comes to sending these files, cloud services like WeTransfer or Google Drive are your best bet, as they can easily handle large files without the issues that come with email attachments. For best results, always ensure you’re using the proper templates and file formats. Providing editable files is also a good practice. Especially if any last-minute adjustments need to be made to your booth graphics.
By following these simple steps for graphic file submission, you’ll help ensure that your trade show booth is produced accurately and looks fantastic at the event. Proper file submission may seem like a small detail, but it plays a major role in making sure your design comes to life as intended.
— Jeremy Berkman, Graphic Designer, Grapevine Visual Concepts